A month ago we would have never predicted the situation we’re all in with the COVID-19 pandemic. Suddenly the streets and offices are empty. Classrooms hold only echoes of their usual inhabitants. And our favorite bars and restaurants are doing all they can to serve loyal patrons from a distance.
That’s what the powers that be are urging us to do. Distance yourself from other people. Social distancing. I suppose it’s a good enough term for drawing back from everything familiar, everything comforting, everything routine. How else do you put a spin on a new way of encountering the world when it’s the opposite of your instincts and usual way of navigating your days.
But it’s the way it has to be right now in order to preserve what we can for our families and customers. And we’ll comply because the stakes are so high. But, I’ll tell you right now that it doesn’t end there for us. The underlying code of our business is to “find a better way” and that’s what we intend to do now and long after this pandemic is behind us.
We’re patterning after what national and local officials have determined is the better way for Americans right now. Who would have ever thought that cities becoming ghost towns is a better way? But it is. And can it be a better way to ground airlines? Yes. And dare we say it, can it be a better way to limit toilet paper purchases? You bet.
But the American spirit remains strong. We see it in musicians playing soothing music at their front doors so their neighbors can be transported to other places in their minds if only for a little while. It’s in caravans of teachers driving through local neighborhoods so that they can see their students waving from their front yards and the students can see love, dedication and some sense of security in those familiar faces. And it’s in checking on neighbors to see what you can do for them because they may be hesitant to ask. Those are all better ways of living and probably things we should have been doing anyway.
Maybe the goodness will continue. Who knows what will happen from this point on. But one thing is for sure. For the first time ever in our history, we are all the same—people who share the same fears because of a universal risk. This disease has become the great equalizer of our population. We’re all at ground zero.
But that won’t last. There will be a way out of this. A better way to live and interact with the world. But for the time being, we have put some things in place to support our customers.
We are here to help. This is always number one with us. Let us know what you need and we’ll find a solution.
Our workforce is working remote. We’re in different places but we’re all connected. And our same phone and email support process is in place. Call or email at any time and we’ll respond.
We’re teleconferencing. We can still meet with you but for now we’re doing all meetings via Zoom. We can stay in touch without any health risks for customers or employees.
We have more payment options available. The world is topsy turvy right now so we wanted to provide some payment flexibility that may work better for our customers. We’re offering electronic payment options such as ACH or wire transfer. We can work with you on setting up an electronic process in place of checks as needed at your request.
If you need additional assistance or a better way of doing something, please reach out to us so we can work with you. Rest assured, we will continue our overreaching strategy to find a better way for our operations and customer solutions.
This disease will not stop us. It’s forcing us to look at things differently and somehow that part of this nightmare sits well with us. Because it takes people who can find different perspectives and vantage points to make viable changes. To find a better way.