Monthly Archives

February 2020

Got Rocket Sauce?

By | Blog, Insight, Inspiration

The most beloved brands exhibit attributes that make those brands exceptionally unique — something that’s highly valued by their audiences and not easily copied by competitors. Starbucks consistently delivers a relaxing and enjoyable experience. Apple provides its hardcore fanbase with luxury and style that’s more about emotion than the products themselves. FedEx delivers uncompromised reliability to businesses and consumers.

These brands each possess a potent formula — their “secret sauce” – delivered with obsessive detail to their operations, personnel, messaging, and packaging to ensure consistent, exceptional brand experiences. Each represents an idea and expectation from their audience that’s ultimately bigger than the brand itself.

What if I told you that the Coca-Cola brand is worth nearly $227 billion? (And that’s the value of the brand alone. It doesn’t account for the factories, bottling plants, fleet of trucks, or their inventory. That’s just the brand.)

To build an emotional connection (which brands like Apple, Harley-Davidson, and Amazon do so well) requires a deep understanding of your audience. It’s Marketing 101, yet often overlooked. It’s why so many industries get a bad rap for being out of touch and failing to address the real needs of their stakeholders. The IT solutions business is no exception.

Our Secret Sauce

From our own experience, building a beloved brand at Calyx has taught us to listen carefully and truly understand what customers need and expect. We know that many companies view IT as an expense. And every three or four years these companies gleefully acquire new hardware, revisit software, and maybe add a few new services, all through multiple IT vendors.

We asked, “What if IT was way bigger than that? More broad-shouldered. What if you could leverage technology to increase your company’s productivity? And efficiency? Even help your company achieve its business goals? What enabled Calyx to pull away from the “IT vendor pack” years ago and win respect was helping C-level executives understand where their IT expenses were coming from — and understand how they could better leverage technology to create a better way to do business. Doing this required some deep business insight.

We responded by creating our own secret sauce — aptly named Calyx “Rocket Sauce.” It’s a potent blend of people, processes and technology to create better outcomes for businesses. It’s how we make clients’ lives easier — and their businesses more productive and profitable. We’re doing something that no one else does: essentially creating a new service category independent of the managed services provider (MSP) group of commodity resellers.

What’s in IT? 

We’ve built Calyx with the best people and processes, redefining what customers can expect from an IT partner. Rather than demystifying the many variables that go into a complete IT ecosystem, we set out to simplify everything. Here’s one complete package, with no loose ends and no self-administration. Everything’s covered, which means you won’t have to call us up in another year because you “need more IT.” We ensure accessibility, reliability, scalability, and security — all with one simple fee per user, and no hidden costs lurking in corners.

Our process of digging deep in the initial groundwork, or “discovery,” phase enables us to gain a holistic view of a business, so our recommendations are grounded in reality. We work to understand our client’s processes and nuances so we’re not adapting a business to technology, but the other way around, as it should be. We educate and prove value through objective analysis and comparison of information. We set out to establish fit by evaluating financial, philosophical and technological alignment between us and a client.

You hear much about core values these days, yet all too often they are little more than inspiration on corporate walls. We’ve made a very conscious decision to ensure that our values become the code by which we operate. They really are the most essential ingredients in our rocket sauce. No variations. No substitutions. Our core values are: Challenge everything. Do what’s right. Own it. It’s all about being better on behalf of the client. We’ve proven time and again that this is how meaningful relationships are built.

Then there’s the tech — or the “how” part — of the recipe, which varies as technology advances and better solutions are created. What doesn’t vary is the quality and support we provide. Our solutions are enterprise-grade, always with business continuity built in. Again, we remove the complexity of IT by ensuring that the user experience is effortless, backed by support that we believe is unrivaled by anyone in the industry.

So, that’s our recipe for success: “The best people + proven processes + technology = better outcomes for our clients.” But don’t tell anyone. It’s a secret.

Your Secret Sauce

Which factors make your business unique and enable you to deliver something exceptional? They certainly don’t need to be as multi-layered as ours at Calyx. But what they must be is relevant. The harsh reality is that no one really cares what you do. It’s true. Just as there’s no shortage of IT solutions providers, there are plenty of companies who do what you do. The real questions are: Do they do it how you do it. And do they do it as well? It’s a critical question to ask of yourself and your business leaders because the “how” is what defines a valuable user experience and sets future expectations. It’s the “how” that enables you to differentiate.

Think Starbucks versus Dunkin’ Donuts (although we might argue that while the Starbucks experience is better, Dunkin Donut’s coffee is superior). Or Google versus Yahoo. Think about the user experience you deliver versus that of your competitors.

At Calyx, we’re big advocates of regularly taking inventory of everything that makes up who we are: our values, skills, strengths and weaknesses, passions and goals. Just as technology changes faster than ever, the needs of our clients also change. It’s important to do a self-check to make sure that what we offer is meaningful and of value.  We always consider what we can do to enhance our clients’ experiences and serve them better. That’s how the very-great brands maintain relevance over time.

Your secret sauce may be in your people, your products or services, or your unique processes. Or it may be a combination of all of these. What matters most is that you and your organization are crystal clear on what distinguishes you from other competitive options, and how to consistently deliver that distinction. When you have that part figured out, you have the recipe for success.

P.S. We even animated our rocket ship. 😛

Your 2020 IT Budget: Hard and Soft Elements to Consider

By | Blog, Insight

The  IT landscape in all sizes of businesses continues to evolve to make operations easier. And let’s don’t forget revenue. That’s why you’re in business after all. Brands are leaning into the fact that IT is an asset, not a necessary evil. Business growth strategies drive companies of all sizes today. IT is a critical component, if not the leading asset in guiding them to greater revenue streams.

IT budgets should be reviewed periodically to ensure proper attribution to components as the business transitions. Additionally, the increase in cloud services and the decline of on-site data centers is altering the scope of hardware and software needs. There will still be the need for servers, security, storage, network infrastructure, employee equipment, and other components. These fundamentals need to be part of a 2020 IT budget.

Supporting Strategic Efforts

At Calyx, we work with clients to ensure that they have the appropriate hard and soft IT elements that will support strategic efforts for sustainable growth. We help clients to customize the scope of their IT budget, costs, and necessary components to position their business to grow responsibly.

According to Calyx CEO, Jason Fordu, “Businesses need to adopt a top-down budgeting approach leading with strategic business objectives that can improve efficiency and revenue. Most people think in terms of apps when planning for a new year, but outdated server, security, storage and networking can bring a company down quickly and must be upgraded or replaced appropriately.”

The tech pros at Calyx also advise against keeping outdated software and hardware because of the potential for security risks. If they’re not upgraded, it will be nearly impossible to mitigate threats that come up.

Company size also plays a big part in hardware and software spend. Enterprises have more data infrastructure to monitor and will invest in more power/climate and telephony hardware. Mid-size companies will spend on mobile devices and tablets. Smaller businesses will devote the lion’s share of their budget to employee laptops and desktops.

Top hardware considerations for 2020

  • The big data trend shows no signs of slowing down so companies need to accommodate the massive amount of data generated. Storage will be in high demand in 2020, especially object storage because of its ability to address large amounts of data from edge to cloud with query capability and custom metadata tagging.
  • Systems management. Efficient routing, network QoS and virtualization will be big in 2020 so the need for contracting the right systems management will be critical.
  • Load balancer. Another hardware component to consider is a load balancer to keep network traffic moving smoothly. It can move flow smoothly when there’s too much traffic for a server by moving it to other circuits.

Top software considerations for 2020

In 2020, enterprises will allocate a more significant percentage on database management, virtualization, and communications software. Mid-size companies will invest in business support apps and productivity software while the small business will spend their software budgets primarily on operating systems

  • Automation initiatives. Key software trends for 2020 include those initiatives dedicated to automation. This includes Artificial Intelligence (AI) and Machine Learning designed to alleviate human chores in the workplace. The adoption of AI is expected to triple by 2021.
  • Replace outdated software. Outdated software such as Windows 7 and Windows Server 2008 R2 is scheduled to come off support early in 2020 so appropriate upgrades need to occur.

Special considerations

Hardware and software investments differ according to company size. For example, large enterprises adopt emerging technologies quicker and will need a higher level of assistance in integrating technology innovations into their company. Smaller and mid-size companies require more guidance in security best practices and disaster recovery policies.

At Calyx, we work with our clients to help them identify the best options when it comes to upgrading infrastructure, updating disaster recovery plans, identifying security vulnerabilities and working to transform tech environments with upgrades and innovations.

2020 is here so let’s wrap this up. The biggest IT investments will occur with technology end-of-life, upgrades, and new initiatives to support business growth. Enterprise-level businesses already understand how tech can drive revenue and they are more receptive to new tech solutions such as AI to gain competitive advantage. Smaller businesses are more interested in investing in desktops and laptops for employees. Whatever your business size as well as the state of your current tech situation, Calyx can help you position for growth in 2020 and beyond.